高职营销策划专业[四阶循环]培养模式研究

An Exploration on 4-Phase-Cycle Training Model of Marketing Plan Specialty in Higher Vocational College

工学结合是提高高等职业教育质量的有效途径，校企合作又是开展工学结合的有效路径。开展以[校企互动，工学结合，分段导入，逐层契合，四阶推进，全程循环]为特征的人才培养模式是一种有益的探索与实践。

Work-integrated learning is an effective method to improve the quality of higher vocational education， while college-corporation cooperation is an effective method to develop work--integrated learning. It is a beneficial exploration to implement the talents training pattern featured on college-corporation interaction， work--integrated learning， subsection introduction， consilience with each other step by step， 4-phase improving and formation of circulation through the way doing.