從全面品質管理觀點評鑑屏東縣國民小學網站經營

Evaluate the Management of Pin-Tong Elementary School Website From TQM Views

1999年6月教育部完成了「資訊擴大內需方案」，讓每所中小學皆有自己的電腦教皺並實現了「TANET(臺灣學術網路)到中小學」的夢理。「擴大內需方案」完成至今，學充是否善用網路工具，增進師生的資訊素養，進而提升學校的教學品質是值得探討的問題。目前臺灣上網人口已突破七佰萬人。人們只要一連線，輸入網址，即可打破時空限制，到達想要到的地方。也因此，學校網站便成為人們認識學校最便捷、最經濟的方式。網站除了彰顯學校的特色外，亦是提供師生、家長相互交流的園地。因此在這個資訊的社會?，網站可說是學校行銷的最佳方式，亦是學校經營的一部份。全面品質管理(Total Quality Management，TQM)的經營理念來自企業界，其強調「不斷改善」及「顧客滿意」的作法與網站經營不謀而合。因此，本研究從TQM的觀點，分析國小網站的經營，一方面了解目前國小網站經營與維護情形，另一方面從網站的經營品質，了解學校應用網路資訊的能力，作為未來學校經營網站的參考。本研究以屏東縣公立國民小學網站為母群體，共抽取一般地區國小14所，偏遠地區國小5所，採用線上瀏覽(Browse)，並配合e-mail、留言版上實際測試的方式進行研究。研究結果如下：(一)國小網站經營品質仍有很大的改善空間。(二)一般地區國小網站經營品質普遍優於偏遠地區國小網站。本研究亦作如下建議：(一)設立資訊組長，由專人負責網站管理。(二)學校應善用網站的向溝通功能，以增進學校的行銷管理。(三)應重視偏遠學校的資訊教育。(四)研究的母群體可往垂直及水平發展。

The theories of TQM (Total quality Management) originating form the business emphasize the ideas of “continuous Improvement” and “Customer-Satisfaction”. It would be useful to adopt these ideas for the management of school-websites.Thus， the study evaluated the websites of elementary school from the viewpoint of TQM. The main purpose was to survey the management of school websites， gauge the status of information literacy at schools， and to evaluate “information literacy” policy.The research randomly sampled 14 elementary schools in urban areas and 5 ones in rural areas of Pin-Tong county. The purpose of the research was to browse the school websites on Internet， send an E-mail to the site and get a reply. Leave massages on websites in order to test how the school’s website is managed. The results of the study are as follows:1. There is still room for improvement in management of elementary school websites.2. The management quality of elementary school websites in urban areas is generally superior to that of rural areas.According to the results of the study， it is suggested that:1. An Information Technology Team Leader be selected to be fully in charge of managing the website.2. Schools should fully utilize the two-way communication aspect provided by the websites to improve how they market their school.3. Education in Information technology shall be emphasized as equally in rural areas as in urban areas.4. The sampled group can be developed vertically and horizontally.