篇名 |
台北市迪化街消費地景之研究:以藝埕系列與URS 329稻舍為例
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並列篇名 | The Consumption Landscapes of Dihua Street: A Case Study of ArtYard Stores and URS 329 |
作者 | 王佳煌 |
中文摘要 | 本文採用深度訪談、實地觀察與文獻料分析,勾勒迪化街的消費地景,探討迪化街的發展是否呈現出都市社會學仕紳化論題指稱的現象與模式。本文聚焦於世代群以微型創業為主的藝埕系列與URS 329稻舍,論述其願景、行銷策略與商業模式,以及兩者在迪化街消費地景中的地位與意義。最後綜述本文重點,提出未來的研究方向。 |
英文摘要 | The paper depicts the landscape of consumption around Dihua Street, especially the types of businesses and characteristics, and discuss whether the development of Dihua Street corresponds to the gentrification thesis in Urban Sociology. Then, the author focuses on the micro entrepreneurship business of SEDAI and URS 329-Rise & Shine, describing their visions, marketing strategies, business models, as well as their roles and meanings in the landscape. Finally, the summaries and future research directions about the landscape of consumption of Dihua Street are provided at the end. |
起訖頁 | 1-19 |
關鍵詞 | 大稻埕、迪化街、消費地景、仕紳化、都市再生前進基地 |
刊名 | 休閒研究 |
期數 | 202108 (11:1期) |
出版單位 | 國立體育大學創新領導研究發展中心 |
該期刊 下一篇
| 國立臺灣工藝研究發展中心行銷策略之研究 |