疫情下的大聯盟YouTuber

YouTuber In Major League Baseball During The Epidemic

本文針對辛辛那提紅人隊投手Trever Bauer在YouTube上所製作的新冠肺炎球季系列，分析其拍攝內容、技巧與所引發的反應，並比較其系列影片與大聯盟YouTube頻道在疫情中所提供的內容瀏覽數與所引起觀看者反應程度（按讚數、留言數）的差異。在疫情尚未停止而未來仍不可測的情形下，職業運動過去的經營模式必須改變，Trever Bauer在YouTube上的作法應可刺激運動產業思考如何調整後疫情時代的媒體經營。

This article focuses on the Cincinnati Reds' pitcher Trever Bauer's inside the COVID season with Trever Bauer series on YouTube, analyzes his shooting content, skills and viewer's reactions. It compares the difference between the number of views and the degree of viewer's response (the number of likes and comments) with Bauer's series and the content provided by the MLB YouTube channel. Because the epidemic has not stopped and the future is still unpredictable, the past business model of professional sports must be changed. Trever Bauer's approach on YouTube should stimulate the sports industry to think about how to adjust media management in the post-epidemic era.