澎湖居民對海域運動觀光發展衝擊認知之研究

A Study of Residents Recognized on Costal Sport Tourism Developing Impact in Penghu

本研究目的旨在分析澎湖居民對海域運動觀光發展衝擊之認知情形。本研究採問卷調查方式，以現居住在澎湖的居民為對象，採分層隨機抽樣方式進行調查，共獲得有效問卷622份。所得有效資料，經描述統計、t考驗、單因子變數分析以及相關分析後，本研究有以下的發現：1.在海域運動觀光正面衝擊認知方面，澎湖居民之認知以「本地居民休閒遊憩活動增加」以及「增加娛樂與遊憩設施的效益」最高。2.在負面衝擊認知方面，澎湖居民之認知以「旺季期間造成交通擁塞」以及「造成海洋污染」最高。3.不同屬性變項會影響居民對於衝擊之認知。4.居民有無參與環保團體並不影響對於海域運動觀光衝擊認知，但是其餘經 濟依賴性因素則會影響居民對於衝擊的認知。根據上述研究發現，本研究不僅對澎湖政府觀光旅遊單位以及海域運動觀光業者提出建議，亦對未來研究者提出後續研究之建議。

The purpose of this study was aimed to analyze the residents recognized on costal sport tourism impact and attitude for unmanned island develop in Penghu. The questionnaires were given to local residents in Penghu County， and non-random sampling method is used. 622 effective questionnaires were collected. Statistics method includes descriptive statistics， t-test， and One-way ANOVA was used to test hypotheses in this study. After testing， four results are shown: 1.On the costal sport tourism positive impact in Penghu， most residents recognized higher are ‘local leisure and recreation opportunity increase for residents’， and ‘increase play and recreation facilities benefit’. 2. On the costal sport tourism negative impact in Penghu， most residents recognized higher are ‘tourism busy season make traffic jam’ and ‘the ocean pollution’. 3.There are significance differences on impact recognized in different residents. 4. There are significance differences on impact recognized in different economic relying residents. However， there are no influences on attitude whether or not participation in environment protect group. Based on finding， this study not only suggests for tourism management in Penghu， but also support for researchers on research orientation.