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篇名 |
Consumer Behavioral Intension for Using Mobile Payment for E-commerce in Taiwan
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並列篇名 | Consumer Behavioral Intension for Using Mobile Payment for E-commerce in Taiwan |
作者 | Jich-Yan Tsai、Xiu-Wen Ye、Chien-Hua Wang |
英文摘要 | With the rise of the Internet, the popularity of ecommerce has been promoted. With the advent of this financial technology and the rapid growth of smart device applications, consumer payment methods have also changed dramatically, e-commerce has evolved to mobile commerce. Due to the characteristics of mobile commerce, it brings convenience in terms of location and personal needs. The purpose is to make modern people’s lives smoother, and consumers can complete transactions without any money. However, people in Taiwan are less willing to use mobile payments than in other countries. Therefore, this paper is based on technology acceptance model (TAM) and fuzzy Delphi method (FDM) is used to development evaluative framework. Next, the fuzzy analytic hierarchy process (FAHP) is used to understand consumer’s preference factors for mobile payment. Finally, the results of this paper can provide reference for the relative business mobile payment service and further increase user usage of mobile payments. |
起訖頁 | 1821-1828 |
關鍵詞 | Fintech、mobile payment、Technology Acceptance Model (TAM)、Fuzzy Delphi Method (FDM)、Fuzzy Analytic Hierarchy Process (FAHP) |
刊名 | 網際網路技術學刊 |
期數 | 202011 (21:6期) |
出版單位 | 台灣學術網路管理委員會 |
DOI |
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