Nokia手機的急速衰敗：以創新動態學分析

Analysis of Nokia’s Fall from the Top of the Smartphone Pyramid by Using Innovation Dynamics

「創新動態學」是以「習慣領域理論」和「能力集合分析」為基礎所歸納出一套創新、創造價值的動態循環分析架構。企業可使用創新動態分析架構，深入目標顧客的潛在領域，透視其壓力結構，精凖地掌握顧客的需求，並有效獲取、轉化企業的能力集合，進而提供合適的產品或服務，滿足顧客需求，使創新及創造價值得以落實。本研究用此創新動態學的分析架構，探討Nokia手機於2008年後的急速衰敗，分析其連年重創的主要原因。期望透過Nokia個案分析，企業可以掌握創新動態學的分析架構，並瞭解企業落實創新的關鍵要點。

Innovation dynamics is generalized from habitual domains theory and competence set analysis, and it’s a useful dynamic analysis framework for innovation and value creation. By using innovation dynamics analysis framework, corporations will get into potential domains to study the charge structures and needs of targeted customer, acquire and transform the competence set effectively, provide the needed products or service, and relief the charges and pains of targeted customers. Based on innovation dynamics analysis framework, this research will explore the key factors of Nokia’s fall from the top of the smartphone pyramid after 2008. Through studying this well-known case, corporations will have a systematic analysis method for innovation and value creation.