Observe Taiwan’s cultural diplomacy strategy through the Taiwan Pavilion at the Venice Biennale
Cultural diplomacy is the policy which has been long implemented by the Taiwanese government. During the history of national development, the government structure has been adjusted along with the policy, and the international image the government projects have been changing. Now Taiwan’s cultural diplomacy is practised through network governance, which means the policy is implemented collaboratively by different actors: government departments, institutions, individuals and civic groups. The Taiwanese government has operated the Taiwan Pavilion at the Venice Biennale through network governance, accumulating 20-years exhibition output. It can be regarded as a case study of Taiwan’s cultural diplomacy. This article collects and organizes the policy formation and content, policy structure and administration, exhibition strategies over the years, and the Pavilion’s changing visual culture. Under the context of cultural policy, the article argues that the Taiwan Pavilion, as a case in cultural diplomacy, can be observed several characteristics: produce output independently from the national cultural policy; encounter competition and cooperation of different goals domestically. In the end, the article proposes suggestion to the overall policy of the future.