Using Cloud Services to Develop Marketing Information System Applications,ERICDATA高等教育知識庫
高等教育出版
熱門: 王善边  朱丽彬  黃光男  王美玲  曾瓊瑤  崔雪娟  
高等教育出版
首頁 臺灣期刊   學校系所   學協會   民間出版   大陸/海外期刊   政府機關   學校系所   學協會   民間出版   DOI註冊服務
閱讀全文
篇名
Using Cloud Services to Develop Marketing Information System Applications
並列篇名
Using Cloud Services to Develop Marketing Information System Applications
作者 Chien-Wen Hung
英文摘要
This study presents a cloud services customized product information system to enable businesses to provide customized product marketing on the Internet to meet consumer demand for customized products. The cloud service of the information system development strategic framework proposed in this study contains three elements: (1) e-commerce services, (2) promotion type modules, and (3) cloud services customized promotional products. In this study, a mining cloud information system to detect customer behavior is proposed. The association rules from a relational database design are utilized to mine consumer behavior in order to generate cross-selling proposals for customer products and marketing for a retailing mall in Taiwan. The study is composed of several parts, as follows. A market segment and application of association rules in data exploration techniques (Association Rule Mining) and sequence-like exploration (Sequential Pattern Mining), efficient analysis of customers, consumer behavior, identification of candidates for promotional products, as well as using cloud service delivery and evaluation of targets to evaluate candidates for promotional products for production. However, in addition to cloud service customized promotional products, the quantity of promotional products sales varies for different customers. We strive to achieve increased customer loyalty and profits through the use of active cloud service customized promotional products.
起訖頁 157-166
關鍵詞 Cloud service customized product promotionsData miningSequential pattern miningAssociation rule mining
刊名 網際網路技術學刊  
期數 201901 (20:1期)
出版單位 台灣學術網路管理委員會
DOI 10.3966/160792642019012001014   複製DOI
QR Code
該期刊
上一篇
A Model of Privacy Preserving in Dynamic Set-valued Data Re-publication
該期刊
下一篇
Using Quantum-inspired Tabu Search Algorithm with Logic Operation and Moving Average Indicator for Wormhole Attack Detection in a WSN

高等教育知識庫  新書優惠  教育研究月刊  全球重要資料庫收錄  

教師服務
合作出版
期刊徵稿
聯絡高教
高教FB
讀者服務
圖書目錄
教育期刊
訂購服務
活動訊息
數位服務
高等教育知識庫
國際資料庫收錄
投審稿系統
DOI註冊
線上購買
高點網路書店 
元照網路書店
博客來網路書店
教育資源
教育網站
國際教育網站
關於高教
高教簡介
出版授權
合作單位
知識達 知識達 知識達 知識達 知識達 知識達
版權所有‧轉載必究 Copyright2011 高等教育文化事業股份有限公司  All Rights Reserved
服務信箱:edubook@edubook.com.tw 台北市館前路 26 號 6 樓 Tel:+886-2-23885899 Fax:+886-2-23892500