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篇名
Employing MCDM Methodology to Verify Correlationship between Social Media and Service Quality in the Dynamic M-commerce Era
並列篇名
Employing MCDM Methodology to Verify Correlationship between Social Media and Service Quality in the Dynamic M-commerce Era
作者 Ming-Yuan Hsieh
英文摘要
This research innovatively employs Quality Function Deployment model of House of Quality method (QFDHOQ) model to identify the most potential and influenced determinants of Social Media (SM) technology in order to provide the highest service quality in customer’s purchasing processes through comprehensively evaluate the SM technologies functions of customer’s desired (WHATs) and the SM technological services of company provided (HOWs). Specifically, in terms of the decrement of the linguistic amphiboly of surveyed questionnaires, multiple criteria decision making (MCDM) methodology and fuzzy-set qualitative comparative analysis (fsQCA) approach are hierarchically cross-employed in the compared assessable statistics and measurements of QFD-HOQ model. As a result of a series of evaluated measurements, the most influenced five determinants of corporate SM technological services, including multiple device accessibility service, the content reality service, the individualizational service, the keyword-search engine service and identity feature service that are able academically to re-supply SM research gap related to this research topic as well as to empirically provide practical suggestions in corporate empirical m-commerce strategies.
起訖頁 539-553
關鍵詞 Social mediaService qualityMultiple criteria decision making (MCDM) methodology
刊名 網際網路技術學刊  
期數 201803 (19:2期)
出版單位 台灣學術網路管理委員會
DOI 10.3966/160792642018031902022  複製DOI
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