皮克斯短片3D動畫鏡頭運用之內容分析

The Context Analysis of the Utilization of 3D Camera Shots through Pixar Short Films

近年來，我國致力於發展數位內容產業，而在數位內容產業的八大範疇中，動畫產業是重點發展項目之一，且已於電影產業中成為一門獨門藝術。動畫短片雖不是壓縮版的長片，其敘事偏向也和長片大不相同，但它們同樣都是透過影像說故事，為重要的產業升級與行銷之重要角色。在數位內容產業中，如何善用鏡頭語言精準地傳達故事概念與角色的情感是提升產業軟實力的重要關鍵，但目前卻欠缺系統性的經驗研究可以瞭解此一趨勢。職是之故，本研究以皮克斯動畫工作室之動畫短片為研究對象，透過專家組成焦點團體小組進行內容分析，探究成功的商業動畫短片如何透過鏡頭以傳達故事性。
研究發現，在3D 動畫短片中，各種鏡頭的特質是極為多元的，因此，各種鏡頭在故事各情境、階段、氛圍的運用也相當廣泛。而3D 動畫短片的鏡頭景別、取景拍攝角度等，其使用偏向以符合人類日常生活體驗之鏡頭為主。透過這些與日常感官較接近之鏡頭運用，觀者得以快速幻化進入故事世界，再輔以絕對多數的客觀觀點及穩定的定景視角，使觀者從純粹的觀看與欣賞的角度，進而參與動畫導演精心安排、設計的故事歷程。

In recent years, Taiwan is committed to the development of the digital content industry, Animation industry is one of the key development projects in eight areas of the digital content industry. It is an individual form of art. An animated short film is not a compressed version of a feature film. The way it uses narrative is different from how a long film does. What is in common is that they both tell stories through images and also play an important role in enhancing industries and marketing. Therefore, how to make good use of the camera language to tell stories and show the emotions of characters precisely is the key issue of enhancing the digital industry. However, there is little systematic empirical research in investigating this trend. This study uses animated short films of Pixar Animation Studio as the research object for analysis, through focus groups to investigate how successful commercial short animated films use shots to convey their stories.
This study discovered that the characteristics of various shots have great diversity. Shots are commonly used in situations, stages or atmosphere. Moreover, scenes and angles used in 3D short animated films tend to echo how people experience in real-life situations. Viewers can rapidly enter a wonder world through these shots that are closely related to people's sensations and emotions as well as through objective perspectives and steady fixed visual angles. Viewers can simply enjoy an animated film while going through the stories created and designed by animation film directors.