東港迎王平安祭典志工參與行為關係之研究

The Dong-Gang Wangye Worshipping Ceremony Volunteer Participation for Behavioral Relationships Research

東港迎王平安祭典歷史源自清康熙23年（西元1684年），於民國100年（西元2011年）列為國家重要無形文化資產。鑑於參與人口高齡化與傳承不易，且延續傳統祭典及地理文化的重要性，如何有效匯集民氣參與等實為當務之急。本研究採自編問卷內容包括文化認同、社區意識、工作滿意度、忠誠度、基本資料與特性等六項來探討當地志工參與行為。從2015年10月4～10日止於繞境期間以迎王祭典服務志工進行問卷調查，實得有效問卷120份以SPSS 20.0進行統計分析與檢定，利用LISREL8.52進行驗證性因素分析及結構方程模式（SEM）實證研究。經實證得知：H1文化認同顯著直接影響工作滿意度，顯著間接影響忠誠度；H2社區意識顯著直接影響工作滿意度，顯著間接影響忠誠度；H3工作滿意度顯著直接影響忠誠度。未來應加強志工平時生活關懷及在地文化教育與解說員培訓相關知識進修機會，裨能代永續傳承。

The Dong- Gang Wangye Worshipping Ceremony history from the Qing Emperor Kangxi 23 years (AD 1684), more in the Republic of China 100 years (AD 2011) was listed as a national important intangible cultural assets. In view of the importance of continuing the traditional and geographical cultureof the festival, This study is taken from the questionnaire contain the Cultural Identity; Sense of Community; Job Satisfaction; and Loyalty, were assessed Between 4 and 10 October 2015, were 120 valid questionnaires. There descriptive statistics socio-demographic was analyzed by SPSS 14.0. The confirmatory factor analysis and structural equation model were analyzed by LISREL 8.52 for windows. The empirical results show, H1. Cultural Identity will directly affect Job Satisfactionn indirectly affects loyalty; H2. Sense of Community will directly affect job satisfaction, indirectly affect loyalty; H3. Job satisfaction directly affects of loyalty. The future should strengthen volunteer participants usually life care, and local culture education and narrator training related knowledge training opportunities, benefit can be a generation of sustainable heritage.