全國青年盃射箭錦標賽之協會服務品質與滿意度研究

The study of service quality and customer satisfaction in the Association of National Youth Cup Archery Championships

現今台灣的各體育單項協會主要都是以服務該會的會員為主要目的，協會與大多數會員之間的交集主要是以協會的主辦賽會為主，而服務品質則是決定顧客滿意程度最重要的因素。因此，許多單項協會都會以提升服務品質與增加會員滿意度作為組織目標，目前台灣多樣發展的休閒運動中，射箭是在奧運奪牌後受到矚目的運動項目，因此我們針對中華民國射箭協會的賽會服務品質與滿意度進行研究，藉以了解現今中華民國射箭協會的賽會服務品質與滿意度之情形，而其結果亦可作為中華民國射箭協會日後舉辦賽回時可參考與改善的地方，並期待能提升中華民國射箭協會之整體服務水平，讓射箭協會可以吸引更多的會員加入。

Service quality is the most important factor for customer satisfaction. Today Taiwan's various sports associations are interested in serving members of the association. The interaction of sport organizations and the majority of members occur in the game held by associations.The development of Taiwan's diverse leisure sports, archery is a new enlargement in the sport industry. According to the concept of the previous paragraph, the purpose of this study is about service quality and member satisfaction in the Association of National Youth Cup Archery Championships. Once you realize their situations, the results can be organized and improved when the next event held. The higher expectation to raise the overall level of service in archery association, the more members will be attracted. The research is based on the National Youth Cup Championship players and coaches by questionnaire forms.