高校朋辈榜样思想政治教育有效性研究——基于杭州市九所高校大学生的调查分析

The Effectiveness of Peer Model Approach in Ideological and Political Education: A Survey of Students from Nine Universities in Hangzhou

College students are easily influenced by their peer groups. In a society featured by diversification of value orientations and individual characteristics， peer model education is still an effective and important approach in ideological and political education. The effect is closely related with the process in peer model education. From the perspective of the relationship between the process of education and the effect of education， the authors conduct a questionnaire survey among 1064 college students in Hangzhou. It is found that the factors concerning the process of college peer model education have significant positive influences on the factors concerning the educational effect， with levels of influence varied between different aspects of educational process. Meanwhile， the propaganda media exerts great influences on the effectiveness of peer model approach in ideological and political education. In particular， new media deserves special attention. The study puts forward suggestions from the following three perspectives: attaching importance to the process effectiveness of peer education， combining explicit and implicit propaganda methods， and improving the tracking and evaluation system of educational outcomes.