鳥松環湖自行車道騎乘者參與動機與休閒滿意度之相關研究

A Study of the Participation Motivation and Leisure Satisfaction on the Niaosong bikeway around the lake

本研究旨在探討高雄縣鳥松環湖自行車道騎乘者人口特性、不同背景騎乘 者參與動機與休閒滿意度之差異及參與動機與休閒滿意度之相關性。研究採用 問卷調查法，以「鳥松環湖自行車道參與動機與休閒滿意度問卷」為研究工具， 採便利抽樣共發放450份問卷進行調查。資料處理軟體為SPSS For Windows 12.0統計套裝程式，以描述性統計、單因子多變量變異數分析、Scheffe’s事 後比較及皮爾森積差相關等統計方法進行問卷之分析，結果發現：騎乘者以 31-50歲已婚有小孩者男性居多，教育程度以大專院校為主。個人月收入與職 業分布極為平均，騎乘時大多有同伴。參與動機中以「運動健身」為主；休閒 滿意度中以「心理構面」滿意度最高。性別、年齡、婚姻、騎乘同伴在參與動 機上有顯著差異。年齡、教育程度、騎乘同伴在休閒滿意度上有顯著差異。騎 乘者之參與動機與休閒滿意度呈現高度正相關。

The purpose of this study mainly was to compare the differences of different background factors between participation motivation and leisure satisfaction on the Niaosong bikeway around the lake. It also explored the correlation of participation motivation and leisure satisfaction in Niaosong Bikeway. This study adopted questionnaire survey. The subjects of biker were selected by convenience sampling process. The participation motivation and leisure satisfaction instrument of biker were used.It was surveyed with a total of 460 questionnaires and 450 valid questionnaires were received for analysis.The data processing tool was the SPSS statistical software ver.12.0 for Windows， along with the descriptive statistics， single factor multivariate analysis (one-way M4#OVA)，Scheffe’s method and Pearson’s product-moment correlation， and finally discovers were that the majority of the respondents were married males with children， and most of them were bachelor’s degree holders. The respondents were from different occupations，and earned various levels of incomes. And most of the bikers were with companion(s). The main objective of their participation motivation is to “exercise for health”； the highest level of satisfaction fell on “The psychological aspect”. As for the participation， the respective researching factors on the gender， age， marriage and companion all achieve the significance statistically. As for the leisure satisfaction， the respective researching factors on the age， education level and companion all achieve the significance statistically. The participation motivation and leisure satisfaction are positively-related significantly. Keywords: bikeway， biker， participation motivation， leisure satisfaction