高校双语教学满意度与忠诚度影响因素研究———基于结构方程模型的实证分析

Satisfaction and Loyalty to Bilingual Teaching in Universities: An Empirical Study Based on Structural Equation Modeling

高校双语教学满意度与忠诚度是衡量双语教学质量的重要指标，对于培养国际化复合型人才有着积极意义。本文构建了高校双语教学满意度与忠诚度模型，分析了教学水平、教师素养、学习潜能、学习自主性、外语氛围和激励保障六个前因变量，以及学生抱怨和双语教学忠诚度两个结果变量对双语教学满意度的影响。从华南农业大学采集了540个有效样本，采用结构方程技术对模型进行了实证分析。研究结果表明，教学水平、教师素养、学习自主性和激励保障在不同程度上对双语教学满意度产生显著正向影响；双语教学满意度对双语教学忠诚度有正向显著影响，其中双语教学满意度对学生抱怨有负向显著影响，而学生抱怨对双语教学忠诚度有负向显著影响。

Satisfaction and loyalty to bilingual teaching are two important indices for quality evaluation of bilingual teaching in universities， exerting great influences on the cultivation of international innovative talents and the internationalization of higher education. Based on a model of satisfaction and loyalty to bilingual teaching， the paper analyses the impact of six antecedent variables (including teaching level， teacher quality， learning potential， learning autonomy， foreign language atmosphere and safeguarding measures) and two outcome variables (student complaint and loyalty to bilingual teaching) on the level of satisfaction with bilingual teaching. Collecting 540 valid respondents from South China Agricultural University and employing structural equation modeling for empirical test and analysis， the results show that teaching level， teacher quality， learning autonomy and safeguarding measures have positive influences on the level of satisfaction with bilingual teaching. Besides， satisfaction with bilingual teaching has important moderating effects on loyalty to bilingual teaching.