資訊圖像應用於農民曆宜忌細項之創作研究

Applying Infographics to Appropriate/Taboo Domestic Trivia of Chinese Lunar Calendar

在過去的傳統社會中，農民曆所呈現的不只是時節與日常生活的安排，它是一種尋求生活意義的動力資訊，然而，過去與現在的用語，在宜忌細項中卻傳達一種不明瞭的訊息。本研究採用內容分析法與問卷調查法，除了瞭解農民曆內容之外，並將宜忌細項歸納、分類與解釋，進行創作與修正部份。而問卷調查法則以隨機抽樣發放問卷，共三十人，最後進行混淆評估。研究結果發現48個圖像中有41個達到國際標準組織（ISO）認定的識認率標準：1.識認率最佳的圖像因有明確的訊息意義，使用具象、簡單或常見的事物為圖像符號，易於辨別聯想。2.識認率次佳的圖像因使用元素相近，容易使受測者依據自身經驗解讀不同而易被混淆為其他圖像。3.識認率較差的圖像除了元素過於雷同與生活經驗外，亦被文字意義誤導，導致混淆比率偏高。

In the past traditional society, people edit the Chinese lunar calendar with the season、time and life. For Chinese people, it also appears the life meanings or information. But, the phrases make a difference to the modern that appropriate/taboo trivia of Chinese lunar calendar convey unclear information. The present study takes advantage of Content analysis and Questionnaire survey to explore Chinese lunar calendar's contents, induce、analyze and classify proper nouns of appropriate/taboo domestic trivia to create and modify infographics. Last, send questionnaires to thirty persons with random sampling and then analyze the results.The conclusions of the present study appear that there are forty-one of forty-eight infographics achieving the identified rate of International Standards Organization: 1. The best have certain meanings with concrete、simple or common objects that are easy to identify and associate. 2. The better are regarded as the other because of the infographics' similar elements and people's different life experience. 3. The worst are misdirected by the explanations besides the similarities of infographics' elements and life experiences that bring about the mistaken rate higher.