台南地區在學青少年線上遊戲交易行為影響因素之探討－－以動機為中介變項

A Study on the Influencing Factors of Tainan Adolescent Students' Transaction Behavior of On-Line Game - The Mediating Effects of Motives

隨著寬頻網路的建設完備，線上遊戲已成為青少年主要的休閒娛樂之一，這些線上遊戲之交易行為熱絡並會衍生出法律問題，因此有必要對此議題做更深入的研究與探討。本研究以問卷調查法分層隨機抽樣，得到有效樣本1546人，以台南地區為母群，依學校類型分為國中、高中與大學三類。採因素分析與多元迴歸等方法，探討不同背景與環境之青少年在線上遊戲交易行為上之差異並透過「線上遊戲參與動機」中介效果之解釋，得到更詳盡深入之分析。研究結果發現，以「線上遊戲參與動機」為中介變項所建立之研究模型對線上遊戲交易行為的解釋獲得大部分支持。最後依據研究結果提出建議做為教育實務及未來研究之參考。

On-line game develops so fast that it has become one of the major adolescents’ recreations. Because transaction behavior of on-line game could possibly cause legal problem, it is necessary to do more research and exploration on the subject. This study adopted questionnaire survey method to collect data. Stratified random sampling method was used to get samples from the population in Tainan area in which 1546 students from middle high school, high school and college were taken randomly. Factor analysis and multiple-regression statistical methods were used. Involvement motives of on-line game were used as mediating variables to explore the discrepancy among the different background and context of adolescent students. More detailed analysis and results can be obtained through the explanation of the mediating effect of involvement motives of on-line game. The research found that involvement motives of on-line game used as mediating variables in the study received tremendous support to explain the model of transaction behavior of on-line game. The findings can be used as references for educational institutes and academic researchers in the future.