基于移动微博的中美俚语文化交流传播设计

The Communication and Design on How to Exchange the Chinese and American Slang Culture Based on Mobile Micro-blog

俚语作为特殊的文化载体，具有平民化、时代性、非系统等特点，在当今信息传播中广泛使用，而在课堂教学中却常被忽略。鉴于微博和俚语具有诸多耦合特性，运用微博强大的信息推送技术，设计开发了一个基于移动微博的＂一起学俚语\＂学习资源库和交流平台，用它来传播图文并茂、短小有趣的俚语材料，获得了大量粉丝关注，多条博文被转发，使俚语得到有效传播。

As a special cultural carrier， slang has its own characteristics that are popular， universal， of the age， unsystematic and so on， so it is widely used in spreading information but is always neglected in classroom teaching， although it is very important in the process of application. Since slang and micro-blog have its coupling characteristics， a learning database and exchanging platform called ＂learn slang together＂， based on the utilization of micro-blog s powerful information push technology， are designed and developed to transport slang resource of the short and interesting message combining text with pictures. As a result， a lot of fans are attracted， and many blog articles are delivered by them. So slang is spread effectively.